The power of viral advertising Thursday, November 09, 2006
Supposidly we are all familiar with the possibilities created by viral marketing. This is a great demonstration of it.
It's therefore staggering how the two companies benefitting from this reacted differently. See Matthew Ingram's post here on the story.
But it also shows if you want to win clients, don't wait for them to come to you - instead impress the hell and out them and then let them beg you to work with them!
posted by John Wilson @ 9:27 PM Permanent Link
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