Cobblers with holes in their shoes

Whilst at Webwednesday I chatted to someone who was purporting to be a direct and online marketing specialist.

So, I inwardly laughed when they gave me their business card which had a yahoo email address and no web address, bearing in mind that these things cost£4.99 pa, AND on the back of their business card it advertised www.vistaprint.co.uk where you can get business cards for free.

Isn't branding important even for a sole trader, and what message does it send when you are too cheap to buy some decent business cards & spend a fiver on a web domain with email.

posted by John Wilson @ 10:55 PM Permanent Link newsvine reddit



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