Sorry Chris Anderson but the "short tail" has replaced the "long tail"

In homage to Chris Anderson's famous theory of niche markets (the long tail) I was interested to read that condoms designed to meet international size specifications are too big for many Indian men. The Indian Medical Research Council study said 60% of men in Mumbai required sizes 2.4cm shorter.

Evidently this is the kind of niche market Chris is referring to, albeit more short tail than long

Sorry - I just couldn't resist posting this. Apologies for any offence caused but it made me laugh loudly to link the two things.

posted by John Wilson @ 9:28 PM Permanent Link newsvine reddit



1 Comments:

At 10:00 AM, Anonymous Anonymous said...

They say small things amuse small minds

 

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