The thresher wine coupon virus is BACK! Thursday, March 22, 2007
They say that a virus is rarely eradicated but that it simply goes dormant until it's almost forgotten and then strikes!
Well, maybe the Directors at Threshers some several months on and after having finally gotten the management accounts for December produced and circulated (sorry, small accountancy jibe which operates like a dog whistle for the Dennis Howlett's of the world) have realised what a fantastic success the unplanned Christmas voucher was.
I say this because it's back and for a limited time only. You can download the voucher here
As Hugh says
The Stormhoek-Thresher Coupon 2.0.
40% Off any wine in any Thresher store for the next week [N.B. Thresher's is the the largest specialist wine retailer in the UK].
We did Version 1.0 last Christmas, and generated £15 million of sales for Thresher, one of our big clients. Not to mention, it made the national news. So now that Easter has come along...
Unlike last time time, however we put a little Stormhoek branding on the top. That's the shameless advertising hack in me etc.
Interestingly, Stormhoek have again made no demands on the beneficiaries to supply their details to Stormhoek to get the offer, albeit they might get the details from Threshers in due course. What a contrast to most web offers that demand huge amounts of data first even to try a service. This is clearly an evil "Hugh" plan that conceals immense cunning!
I do wonder if it will be as successful though. Reason being that this time it's going to be less newsworthy primarily because it'll be fairly evident this one is company endorsed. Moreover, some people will have figured out that the vouchers generally brought Threshers into line with the Supermarkets rather than being at a huge discount. You may also spot that it's on wine this time, whereas last time it also include champagne!
posted by John Wilson @ 12:49 PM Permanent Link
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A great idea for wine buyers Friday, January 12, 2007
Alistair, my chum over at Stormhoek wines (they of Thresher's coupon virus fame), and I have chatted several times about the issue of wine brands and the challenge for consumers of remembering the wines they've tried/liked. With so many brands and varieties, it's hard to stand out on the shelf but worst of all is that having been purchased/consumed people rarely remember which specific wine they drank last night, never mind last week, something not attributable solely to being drunk!
After all, if you're like me, you try/drink wines in many settings and yet few people rarely take the trouble to make a note of what they just drank to say if they liked it or not. So they all just blend in (pardon the pun). Try it - can you remember the last say 5 different bottles of wine were you tried and what you thought of them.
This is clearly bad news for wine producers - you liked my product but can't remember what it was called and so don't buy it again. Arrrrrggghhhh
One idea, is this one. However, I don't necessarily want to make a purchase straight away. So ideally I quite fancy submitting the name/vintage/grape or better yet a unique identifier along with my rating to an online service via sms or email that I could later refer to. Does this exist or have I come up with a brilliant new service idea........you could hook this up into a "wisdom of crowd" system which recommended other wines based on the preferences of other people who liked the same wines/types. If it doesn't exist, it would be easy to do.
Similarly, perhaps wine bottles could have a little tear-off slip that you could slip in your wallet to remind you. This is less easy to orchestrate but a) would access a much wider market than we "onliners" and b) could be easily be implemented but individual wine producers!
posted by John Wilson @ 1:04 PM Permanent Link
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