5 corner-stones of successful content and monetisation success

Paul Lomax has an excellen post re the Online Publishers Association London 2007 Forum last week (8th March). He has included the key points from one of his favourite talks given by Peter Horan, CEO of IAC (aka Ask.com) on the subject of what he calls Intent Driven Media. The talk covers the impact of search on media, explains how the first five seconds of a user’s visit are crucial, suggests five corner-stones of successful content and finished on some great tips on monitisation.

posted by John Wilson @ 10:06 AM Permanent Link newsvine reddit



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