Sony asks all Playstation 3 players to kindly go "Home"

Sony has launched a "me too" online community for its Playstation 3, accessed via the machine. Called "Home", the BBC has a report on it here.

Picture from BBC - trendy, social, gamers interacting inside "Home" - no, really

Gamers will be able to meet, chat and share content inside the 3D world, not to mention buy stuff for their avatar, in similar fashion to Second Life!

Sony said "This is not just about Sony brands and Sony games - it's a much wider network of connected spaces"

Connecting to other players is not new for gaming - multiplayers games are already well established and XBox 360 already allows players to connect online. Neither is the creation of an online persona with possessions. However, I understand that the ability for players to "create" stuff of their own in the environment is a new development (and revenue source for Sony!)

This is clearly one example of a "brand" experience to which people will undoubtedly connect, which I debated the other day. Moreover, this sort of mainstream headline with the associated revenues, will certainly attract the attention of other brands and accelerate the numbers hoping to emulate the model.

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posted by John Wilson @ 6:47 AM Permanent Link newsvine reddit


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