When to drop an idea?

Listening to some of the entrepreneurs describe their ventures on Tuesday at SCT, I found myself wondering at what point some of these people would call it a day - the ideas felt flaky and the financial viability unclear.

The trouble is that it's very hard to let go - you've sunk your emotional capital into the venture; people know what you are doing; you've probably invested your own capital and you may have even taken money from friends/family. Just another week/month/customer/project/deal will make everything fine.

So do you stop only when the money runs out?

It's easy and rationale to say no and that you should stop well before. But the reasons I would advance are as follows

posted by John Wilson @ 8:58 PM Permanent Link newsvine reddit


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