Wot, no Facebook app?

Unfortunately, the Facebook app api may be turning into a millstone for some web ventures, rather than utopia..

I've been privy to a number of conversations recently where amongst the first three questions asked was "have you got a facebook app to go with this" - as though it is a "must have" if you want to be in the game. However, focussing energies here may be a distraction from getting the actual offering right.

It's all too easy to follow fads and fashion. Of course, smart entrepreneurs respond to opportunities but they also have to remain focussed on the core objective/target.

posted by John Wilson @ 5:34 PM Permanent Link newsvine reddit


At 1:39 AM, Blogger Dennis Howlett said...

But IT is the fashion biz - just on a different level


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