Mobile web is the future quite possibly

I went along to see Helen Keegan of Beep Marketing in a discussion session whilst at Internet World today

Mention was made of
- 95% of text msg opened v 25% of emails
- 19% of mobile users access a shortcode to respond to ads in other media
- 15 million unique uk users access internet in Q406 on mobile
- cameras on phone
- 50% of phones have 3G
- 95% of phones in use have a camera
- majority of bbc mobile users are located in africa

FT.com who were presenting in the same session are making their 40% of their online content available free via mobile wap because they don't think mobile users will pay subs (based on a failed trial) unlike desktop users.

posted by John Wilson @ 5:05 PM Permanent Link newsvine reddit



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