THE SOCIAL CUSTOMER MANIFESTO Friday, January 12, 2007
Just saw this over on Hugh Macloud's blog
Christopher Carfi who is a marketing blogger submitted:
THE SOCIAL CUSTOMER MANIFESTO
* I want to have a say.
* I don't want to do business with idiots.
* I want to know when something is wrong, and what you're going to do to fix it.
* I want to help shape things that I'll find useful.
* I want to connect with others who are working on similar problems.
* I don't want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)
* I want to buy things on my schedule, not yours. I don't care if it's the end of your quarter.
* I want to know your selling process.
* I want to tell you when you're screwing up. Conversely, I'm happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.
* I want to do business with companies that act in a transparent and ethical manner.* I want to know what's next. We're in partnership…where should we go?
Excellent. I can relate to everything here.
posted by John Wilson @ 12:36 PM Permanent Link
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