Minglenow and then disperse

Minglenow which was a slick community site revolving around "going out" is to close. Members were able to post info and photos about events they were attending or attended.

Personally I think social network sites with a general theme, rather than a vertical focus, will struggle unless they are one of the dominant few. It is too much effort to maintain a presence in many communities and so most people will settle on using the biggest general communities eg MySpace, Facebook, Bebo and create sub-groups within it. For specific interests/hobbies they may also join a community site eg Doctors, gardening, speedway.

Hence, Minglenow probably didn't have a differentiating factor that bound its' members together.

posted by John Wilson @ 10:45 AM Permanent Link newsvine reddit


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