What makes for a compelling consumer experience

This was the first slide used in the EMI/Apple presentation today at which they announced that EMI would be making offering its' digital library a slightly higher price for consumers that preferred DRM-free and superior quality.

Personally, I think that this is a very narrow view, ignoring the most important - pleasure derived from use/participation, which you'd have expected to be near the top of a record company list. ie you might interpret this to mean that provided they sell records from many artists that are easy to hear at reasonable cost, then EMI will provide a compelling experience.

I took my 5yr old daughter and 7yr godson to see their first professional football match at the weekend (Queens Park Ranger v West Bromwich Albion). West Brom won 2-1 with the winning goal scored in the 84th minute. Aside from the personal delight of seeing my team win, few things could match the pleasure of seeing them experience their first game - the atmosphere; the chanting/singing with 3,000 travelling West Brom fans; the euphoria of scoring; the dejection and then delight at the award and subsequent saving of a penalty. This fails all of the above bullet points, yet delivered a fabulous experience (leaving aside the woeful ground catering).



PS - no need for cheeky comments on West Brom's performance, them scoring or this being a form of punishment for the kids!

posted by John Wilson @ 4:23 PM Permanent Link newsvine reddit



3 Comments:

At 10:00 PM, Blogger Hawkeye said...

You have taken away any possible reason for me to comment with your last paragraph. How fair is that?

 
At 11:42 PM, Blogger Katie said...

maybe EMI should start recording all West Brom matches - that ould solve all of your concerns:)
just a suggestion, Katie

 
At 10:14 AM, Blogger Hawkeye said...

Katie is assuming that there are enough Wesr Brom fans who would want to watch such recordings. I thought the target market already attended the matches and watching them twice would seem to be punishment above and beyond the call of duty?

 

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