I've mentioned that I use upcoming.org as well as meetup.com to keep an eye on what various chums are planning on getting up to in future as a prompt/tipoff so that I too can wander along to interesting/fun events. Of course, the trouble with this is having to rely upon them to be socially conscious/responsible enough to post their future plans for "my benefit".

BusyTonight is a service that is trying to overcome this problem as well as trying to deal with the fact that the market for event listings is hopelessly fragmented

Presently only operating in the US, it is a search engine for events. It is algorithmically driven via a Web crawl. The index of event listings is generated "automatically" - the software aims to identify pages with events and extract the event listings accurately.

Hence it seeks to eliminate the need for good natured folks to post their plans to a service and the same service! As such Busytonight is not dependent on having a critical mass of motivated users to type in event data - the content only needs to published on the Web.

They claim to be closing in on one million unique, future events with plans to expand to the rest of the English speaking world in Q1 of next year, and begin including non-English content in Q2.

They intend to generate revenues from a combination of pay-per click advertising and commissions on ticket sales. There's also the potential to sell the harvested data to a variety of other sites that offer tangential businesses.

Only founded in April 2005, there are only five people working full-time on BusyTonight including Joshua C Lerner (CEO), Richard Mintz (COO) and Matt Kangas (CTO).

Clearly there are a number of challenges here

I very much like the concept though, representing a very useful vertical search - most of us go out and not just to eat/drink.

For future enhancements it would be great if they could add to it
The unfortunately named Minger blog also covered busytonight here (UK readers will know what I'm referring to and if you don't try this site for a clue, which my friend Matt pointed me in the direction of this evening for some evil reason).

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posted by John Wilson @ 11:38 PM Permanent Link newsvine reddit


At 8:20 PM, Blogger Minger said...


I suppose you can say a lot of startups are mingers.



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