Shock news - people leave awful websites without buying Wednesday, September 24, 2008
Tealeaf has published its fourth annual survey of online customers' experiences and found that though buying online is many people's preferred way of doing business, almost all still encounter problems.
The research found that 87% of the 2,000 people surveyed who buy online have experienced problems with online purchases, and four in ten of those abandon transactions or move to a competitor when problems flare up.
I'm amazed it's as low as 40%.
Tealeaf also highlight that consumers are now intolerant of companies' inability to make systems work. Tealeaf's research found that 84% of web users see no reason why web retail systems shouldn't work first time. "Most sites are not meeting those expectations," it said.
- At 9:40 PM, said...
its like many e commerce sites has not realized the HUGE impact of usability. usability is king and they have to make efforts in this regard in order to keep the online customers.