Hunkering down for a recession

Many conversations I've been engaged in during the past couple of months have, at some point, turned to the topic of a recession. Be it concerns over job security, bonuses, property prices or the prospects for businesses, people are increasingly worried about the future. Buffeted by increases in the cost of living e.g. food, power and transport costs, and income constraints, a growing number of households are contemplating "belt tightening".

Generally a household has three options to maintain their current standard of living
When these options are unavailable or unpalatable, some thing has to give and living standards / expenditure have to be curtailed. For many "professional" parents one sacred expense is school fees, given the perceived and real consequences of a child transferring schools.

Thomas Cook today announced that foreign holiday bookings remain strong, despite a 2% fall in bookings over last year. Yet this is undoubtedly one of the first items to be cut or scaled back given its discretionary nature. Nonetheless, Thomas Cook also revealed it has scaled back capacity this year primarily to trim its costs, but commentators also suggested it was linked to expectations of failing demand and likely changes in spending patterns.

The biggest challenge right now is optimism or lack thereof. When people are optimistic they will engage in more speculative endeavours and spending. However, talk of recession can effectively become self-fulfilling as people hunker down and prepare for adversity. This applies equally to individuals and companies. Projects and investments get cancelled or fail to gain support, discretion spending is rained in and purchases may be downgraded or delayed. People hoard cash and avoid making investments, whilst banks restrict lending via changes in lending criteria and higher rates.

How can this gloomy mood be lifted? That's the challenge facing policy makers right now. Sadly the Government can't rely upon national success in football as the home nations failed to qualify for the European Championships. Ho hum.

posted by John Wilson @ 8:21 AM Permanent Link newsvine reddit



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