First Tuesday is back with a band Tuesday, September 04, 2007
Is it dot com mania all over again - oooh errr? Well after the domain Boo.com was bought, perhaps it was inevitable that First Tuesday should reappear.
Tonight was the resumption of First Tuesday in London and I was one of the 75 guests at its inaugural event held at the Soho Hotel. "Music to my Ears" was an event proclaiming it would reveal the next music website hits.
True to its reputation, it drew a big name to open the event in the form of Patrick Vien, Chairman and CEO of Warner Music International. Sadly he read a prepared statement explaining why Warner Music was hip and with it (my summary). Partnerships would be the key to future success and he outlined 4 tests that any potential partner had to be pass. One venture he did loiter upon was Rhino TV which draw revenue from ads, sponsorships, downloads and merchandising. It was an important section in one respect -Patrick made a point of saying this was their first direct to consumer play.
Pandora Music was represented in the form of Paul Brown, the Internation MD, and he gave a great insight into their operations. Each track is subject to 20 minutes of analysis by one of 48 trained musician analysts, who score it against 400 attributes which is the basis of the recommendation engine. I confess to some scepticism to Paul's point that the analysts would score statistical consistently between them, but when you adding 15,000 tracks a months to an existing database of 500,000 I guess a few shortcuts are necessary. Recapping on their business which generates revenues from ads, commerce and most recently through subscriptions, he may almost no mention of their current struggle with the US royalty regime. He did however mention that Pandora will be introducing classical music into their repertoire in October.
But then onto the 4 firms they choose to spotlight which were
- Playlouder MSP. This one didnt inspire me at all. Claiming to offer a next generation ISP, it bundles unlimited music downloads with broadband access. The CEO claimed that 90%of some ISP traffic is music downloads, mostly illegal. Playlouder aim to compensate artists by sharing their revenues with them and conferring legality on downloads it provides.
- Jamendo. The punchiest of the presentations, artists contribute music to this service under creative commons licences and then receive a 50%share of ad revenues. Leveraging bit torrent technologies, they are able to run the service on eur1500 per month in bandwidth. Staggeringly they are already seeing over 400,000 albums downloaded a month from the 4,500 artists already using the site, with 30 new albums added per day. To dispel the myth that free music is awful, Laurent (CEO) played excerpts from several artists, all of which were very good. He also took my award for the best line of the night - "Biggest music distribution platform - Bit Torrent; Biggest online donation platform - iTunes, on the basis that no one needs to pay for the music when it is freely found on torrent sites!"
- We7. Tackling the market by recognising that most consumers have begun to believe that music should be free, We7 offers music downloads that are ad funded. They've just added 50,000 new tracks to their service following a deal with Sanctuary, with V2 to follow.
- Sellaband was the last of the presentations and reported that 5,000 bands are now operating on the site after one year of operation. 7 bands have raised the necessary USD50,000 of which 3 albums have been launched.
First Tuesday have 7 more events planned for the next 12 months. Keep it real kids!
Labels: first tuesday, music, pandora
posted by John Wilson @ 10:02 PM Permanent Link
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2 Comments:
- At 8:12 PM, said...
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Hey! Cool Post! I didn't even know about Jamendo. That IS a great quote; right on point.
I didn't mean to say Warner is giving their catalogue away for free, but that it's free for consumers. Although, I see the confusion.
Thanks for the tip! - At 10:32 AM, said...
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Good summary of the night, thanlks for the mention
Steve CEO We7